Free edition · For personal trainers in London
The ultimate guide to growing your personal training business.
Not a market report. A practical handbook that shows you how to get found, win the enquiry and keep clients longer, built from what 7,625 real client reviews say.
Free for your email address. Read it on your phone between sessions.
Growth handbook · Free edition
How to grow your personal training business
Get found. Win the enquiry. Give clients reasons to stay.
- The picture in one page
- Get found
- Turn enquiries into clients
- Keep clients longer
- Earn more from your week
Plus: start here, three actions in order
Why this is different
Research tells you what is happening. This guide tells you what to do.
We read thousands of client reviews so you do not have to, then turned them into steps you can take this week.
What most market research gives you
- Charts and tables to interpret
- Rankings of other businesses
- Findings with no next step
- Written for analysts, not for a trainer between sessions
What this guide gives you
- Plain steps in the order to do them
- The words clients use, for your profile and bio
- An action at the end of every section
- No business named, so nothing to compare yourself against
What is inside
Every step from being found to keeping clients.
The picture in one page
What clients reward, what pushes them away, and why a strong star rating is only the starting point.
Get found
Build the review base that lets new clients find you, and put the clients' own words to work in your profile, bio and posts.
Turn enquiries into clients
The taster and first session, and prices and cancellation terms clients trust.
Keep clients longer
Technique and the why, adapting around injuries, check-ins, practical nutrition and milestones.
Earn more from your week
Small groups alongside one-to-ones, and quieter early and late slots.
Start here
The three actions to take first, in order, and a short checklist for the rest.
Where it comes from
Built on what clients actually write, not on opinion.
Every point in the guide traces back to public Google reviews of personal trainers and studios across London. When nearly every review is five stars, the stars stop telling clients who to choose. The guide shows you what does.
Who it is for
Written for the trainer who runs their own business.
Self-employed trainers
You coach one-to-one, rent space or train outdoors, and want more of the right clients.
Small studio owners
You have a studio and a few coaches, and want a fuller diary without chasing.
Trainers with few reviews
Clients rate you, but new clients still cannot find you. The guide starts there.
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